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Sony XR55A80JU 55″ Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant – Black – G rated

SONXR55A80JU

This 55” Sony Bravia XR is the world’s first cognitive intelligence TV. Sony designed the Bravia XR range to ‘replicate the way our brains think and respond.’ The results are exquisite. This TV understands how your eyes see and analyses every scene to deliver it in accordance with the way it will be interpreted by your brain. Every element of both the audio and picture is processed and optimised instantaneously for a next level experience. The 4K Ultra HD XR OLED display delivers a truly jaw-dropping image with vibrant colours and the deepest blacks for breath-taking realism. As well as the exceptional picture quality, Dolby Atmos® envelopes you in immersive audio by placing high-quality sound in all directions around you. In fact, with Sony’s Acoustic Audio + the screen is the speaker and the sound tracks and adapts to the action. The front-facing subwoofer provides powerful bass, whilst 3D Surround Upscaling converts any audio source into a surround sound experience. Meanwhile, Google TV, Amazon Alexa and Google Assistant compatibility enable you to use voice commands to control the TV without even moving. Gamers will be thrilled to know that their gaming will be enhanced by improved colour, contrast and clarity and super smooth gameplay is enabled by low input lag. With a plethora of Smart content available, this truly is a TV that delivers on every possible expectation.

YouView, BBC iPlayer, ITV Hub, All 4 & My5 are currently not available, Google and Sony are working on this issue to get them enabled as soon as possible.

    Product Features

    • 4K Ultra HD BRAVIA XR OLED - Cognitive Intelligence TV
    • Dolby Atmos® delivers incredible surround sound
    • Smart TV connects to Amazon Alexa or Google Assistant
    • HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
    • Dimensions: 73.5cm (H) x 122.7cm (W) x 33cm (D)

More Features about the Sony Bravia

  • Cognitive intelligence

    The Sony BRAVIA XR55A80JU 55″ Smart 4K Ultra HD HDR OLED TV takes vision and sound to the next level. Powered by the revolutionary Cognitive Processor XR, it's designed to replicate the way our brains think and respond.

    Every element of the picture and audio is analysed and optimised in the blink of an eye. Paired with the OLED panel, the A80J delivers pure blacks, bright highlights, and vibrant colours. Content looks more natural and real.

  • XR Motion Clarity

    Whether you're watching sports, movies, or TV, you won't miss a moment thanks to motion technology. Images are precisely controlled to minimise blur for a smooth, bright, and clear picture.

  • XR Sound

    For sound that perfectly matches the action, the screen is the speaker. With Acoustic Surface Audio+ you'll feel like the sound is coming from where the action is happening on-screen, making everything you watch more immersive.

    The front-facing subwoofer provides powerful bass, while 3D Surround Upscaling converts any audio source into a surround sound experience.

  • Enhanced entertainment

    Movie nights are better than ever thanks to the huge selection available on BRAVIA CORE. You'll love how good the visuals and sound are thanks to Pure Stream and IMAX Enhanced technology.

    You'll feel fully immersed in your games thanks to improved colour, contrast, and clarity with BRAVIA XR. With support for 4K120, VRR and ALLM, your supported games will look super smooth with low input lag.

  • Google TV

    Discover more with hands-free help from Google. You can simply use your voice to control your TV. Ask Google to find a specific title, search by genre or even get personalised recommendations by asking “Ok Google, what should I watch?”. You can get answers on screen, control your smart home devices, plan your day and much more.

    Find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more. You can also catch-up on shows you've missed straight from the TV guide with YouView.

  • One Slate design

    There are no distractions with the minimalist One Slate design with flush surface. The 3-way stand lets you adjust the position of the legs to suit your setup - alternatively you can mount the TV to the wall.


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This TV understands how your eyes see and analyses every scene to deliver it in accordance with the way it will be interpreted by your brain.

HDTVtest Highly Recommended & What Hi Fi? (5 stars) logo

World’s first cognitive intelligence TV

Our BRAVIA XR&TM; TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse every element at once, just as our brains do.


Extraordinary OLED pictures — just like perceived by the human eye

Feel more depth and texture with pure blacks and dazzling light

Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for more realistic colour and depth. With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow – no more details overwhelmed by shadow or lost in blown-out highlights.


A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.


Recreating lost texture, the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4K7 resolution with XR 4K Upscaling.

Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.8.


Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better.

Our Cognitive Processor XR with XR Motion Clarity&TM; cross analyses data to ensure action stays smooth, bright and clear.



XR Sound — Turn any sound into a truly immersive experience

The screen is the speaker, sound perfectly matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture.

As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.


All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.


Watch what you love, control it with your voice

Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more.



Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.


Prestige 3-way multi-position stand, versatile for any TV placement

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.